Smart, Rich & Hip People Use More Coupons!

A new study from Deals.com indicates that people who are more educated, make more money, and are more socially responsible are more likely to use coupons.  On the other hand – angry, insecure procrastinators who make less than $50k a year are less likely to use coupons.  I’m certainly not rich but I don’t mind being called smart or hip :)  The pollsters questioned 8,500 people in August and say they were surprised because “we expected to find more online coupon lovers in low-income households and more abstainers in high-income households. We were astonished to discover that the exact opposite is true.”

Some of the key points reported by the survey include:

  • People with household incomes in excess of $100,000 per year are roughly two times more likely to be coupon lovers.  
  • Women are 67% more likely than men to be coupon lovers.
  • College-educated people are 78% more likely than the non-college educated to be coupon lovers.
  • Parents are 48% more likely than non-parents to be coupon lovers.
  • Northeasterners are 66% more likely than West Coasters to be coupon lovers.  
  • The middle-aged are more likely than younger generations to have a strong opinion about online coupons.  
  • People who identify social responsibility as the most important element of a good work culture stand out as 151% more likely to be coupon lovers than abstainers.  

Click here to find out more about the coupon study and its results.

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Comments

  1. Incredible! I was thinking the same thing you were. I figured those that made less money would be using coupons. I’m far from rich…but it feels good to save money. I thank Shopper Strategy and Deb every day! Thank you Thank you Thank you!!!

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