A new study from Deals.com indicates that people who are more educated, make more money, and are more socially responsible are more likely to use coupons. On the other hand – angry, insecure procrastinators who make less than $50k a year are less likely to use coupons. I’m certainly not rich but I don’t mind being called smart or hip The pollsters questioned 8,500 people in August and say they were surprised because “we expected to find more online coupon lovers in low-income households and more abstainers in high-income households. We were astonished to discover that the exact opposite is true.”
Some of the key points reported by the survey include:
- People with household incomes in excess of $100,000 per year are roughly two times more likely to be coupon lovers.
- Women are 67% more likely than men to be coupon lovers.
- College-educated people are 78% more likely than the non-college educated to be coupon lovers.
- Parents are 48% more likely than non-parents to be coupon lovers.
- Northeasterners are 66% more likely than West Coasters to be coupon lovers.
- The middle-aged are more likely than younger generations to have a strong opinion about online coupons.
- People who identify social responsibility as the most important element of a good work culture stand out as 151% more likely to be coupon lovers than abstainers.
Click here to find out more about the coupon study and its results.