Dunkin’ Donuts is offering a series of iced coffee-themed activities on Twitter and Facebook during the month of January. Beginning January today, “followers” of @DunkinDonuts on Twitter are invited to participate in the inaugural “Twinter Games” for the chance to win one of the $50 Dunkin’ Donuts Cards to be awarded each day. Each of the three themed “Twinter Games” will be represented with an individual hashtag:
- #3WordsAfterIcedCoffee: From January 11-15, describe that perfect iced coffee in three words or fewer.
- #MyIcedCoffee: From January 18-22, tell us how you like your iced coffee.
- #IcedCoffeeTwitLibs: From January 25-29, get creative by including an iced coffee reference in a take off of a famous quote, song title, lyrics or movie line.
To play, visit http://twitter.com/DunkinDonuts. Participants are asked to tweet entries to the “Twinter Game” of the week by including the game hashtag and directing tweets to @DunkinDonuts.
On Facebook, Dunkin’ Donuts is also inviting loyal year-round iced coffee drinkers to be “YeDDi of the Week,” a wintery blast on the ongoing Dunkin’ Donuts Facebook “Fan of the Week” engagement. Paying homage to the infamous yeti (also known as sasquatch, big foot and the abominable snowman), one (hearty) Dunkin’ Donuts Facebook “Fan” each week who posts a picture of himself or herself, along with his or her beloved iced coffee to Dunkin’ Donuts’ Facebook Wall, will be featured on the Dunkin’ Donuts fan page as “YeDDi of the Week.” With more than 1 million fans on Dunkin’ Donuts’ Facebook page, the YeDDi sightings are sure to be frequent, but only one person per week will be dubbed “YeDDi of the Week.” To participate, visit http://www.facebook.com/dunkindonuts.